Who Is AutoTrader.com
AutoTrader.com was established in 1997 and is a majority-owned subsidiary of Cox Enterprises. Investors in AutoTrader.com also include the venture capital firm Kleiner Perkins Caufield & Byers and the private equity firm Providence Equity Partners.
Our mission at AutoTrader.com is to be your ultimate online solution for buying and selling new, certified and used cars. To that end, we are the Internet’s leading automotive marketplace and consumer information website and the only website with more than three million vehicle listings from 40,000 dealers and 250,000 private owners. We provide the largest selection of vehicles and attract more than 15 million qualified buyers each month.
How We Help the Consumer
AutoTrader.com gives consumers control of the research and car buying process to make finding a vehicle easier than ever. Through our site, visitors can:
- Search for a vehicle from the largest selection of vehicle inventory
- Get tips for buying and/or selling a vehicle
- Use our research and compare tools, including reviews, photos, videos and more
- Get help with finance, insurance and warranty programs
We attribute our success to our products, consumers and most important, our employees. It’s why AutoTrader.com stands out as a category leader and why dealers want to work with us, organizations want to partner with us and why consumers come to us time and again as a leading resource for buying and selling vehicles.